This is a must read article for anyone who has both qualitative and quantitive attitudes to assess innovation especially "Service Innovation".
http://www.strategy-business.com/article/10884?pg=0
Executives sometimes quickly dismiss great ideas because they are not familiar with a structured approach to evaluate innovation, their ability to create value and capture value in the context of current technolgy,social and consumer trends.
The tenets of "Value Creation" and "Value Capture" becomes clear when they are overlaid on top of 9 elements of a Business Model Canvass.. an approach taken in our innovation workshops.
http://www.strategy-business.com/article/10884?pg=0
Executives sometimes quickly dismiss great ideas because they are not familiar with a structured approach to evaluate innovation, their ability to create value and capture value in the context of current technolgy,social and consumer trends.
The tenets of "Value Creation" and "Value Capture" becomes clear when they are overlaid on top of 9 elements of a Business Model Canvass.. an approach taken in our innovation workshops.
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